PROENZA SCHOULER PRE-FALL

Jack and Lazaro from Proenza Schouler find it hard-pressed to deliver anything other than exemplary of late. Their collections have that ‘It’ girl status, much like Alexander Wang. It’s more obvious than anything here in New York, where every second girl is either carrying a Wang or Proenza bag. Now with Wang being shipped off to Paris, Proenza Schouler will be one of the only non-conglomorate owned downtown labels of that calibre. After a fantastic past few seasons, this Pre-Fall outing is like a short, crsip breath of fresh air. Again, much like New York in all its current winter glory.

Immediately springing to mind is Luella Bartley’s seminal SS2007 collection. Once the purveyor of Brit-It-Girl cool, the PS boys have almost replaced her place in regards to cult accessories and fun prints. Who could forget that covetable heart keyring? Text is the main point of focus for this collection, with hand-painted letters blown up and fragmented all over loose pants, slashed skirts and jackets. Leather, always a big selling point for the duo, is best seen in clean white – an extraordinary monotone statement. Turtle necks have a distinctly 60s vibe, a real Penelope Tree moment, if you will.

But what would a Proenza Schouler collection be without some sort of psychedelic print? Inspired by a recent trip to Fiji, the prints mimic underwater caves in all their glory. Scuba and water are recurring themes for the designers, and it’s definitely working for them. Another cult collection? Check.

Words. PD

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PROENZA SCHOULER PRE-FALL