SUN SURF SAND & BEY

 Beyoncé is H&M’s latest campaign star. The Queen of Absolutely Everything has been tapped by the Swedish mega retailer to front their seaside summer campaign which, we feel, is the perfect fit as it gives Mrs. Carter a chance to show off those ridiculous legs. To be splayed across billboards, printed into glossies and in motion on TV commercials, the singer is set to hit saturation point. But, as 2013 has thus far taught us, too much Bey is never really enough.

Words PD

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SUN SURF SAND & BEY