BEY X H&M

Beyoncé for H&M full campaign.

Beyoncé, budget bikinis and the Bahamas— H&M sure know what’s up. Last month, it was reported that Queen B was getting her beach babe on for the Swedish mega retailer and now, her ridiculously good looking efforts have been revealed.

In a fairly by-the-numbers shoot by Inez van Lamsweerde and Vinoodh Matadin, Beyoncé proves that there is absolutely no point in wearing a swimming costume unless you are, in fact, her. Of the effort, the singer/ultimate woman has stated, “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”

What do you think?

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BEY X H&M