HOVI BABY

Limited edition Shawn JAY Z Carter for Hoorsenbuhs double ring
Limited edition Shawn JAY Z Carter for The Elder Statesman blanket

Limited edition Shawn JAY Z Carter for Balmain print scarf
Limited edition Shawn JAY Z Carter for Balenciaga leather backpack

Limited edition Shawn JAY Z Carter for Stutterheim raincoat

HIP HOP IS ALL ABOUT HIGH FASHION THESE DAYS. FROM A$AP ROCKY NAME-CHECKING ANN DEMEULEMEESTER IN “FASHION KILLA” TO JAY Z PROCLAIMING, “I DON’T POP MOLLY, I ROCK TOM FORD,” IT SEEMS THAT RAPPERS ARE MORE LIKELY TO BE SPORTING SAINT LAURENT THAN SUPREME AND ALEXANDER WANG INSTEAD OF ADIDAS.

JAY Z IS NOW TAKING IT ONE STEP FURTHER – HE’S TEAMED UP WITH NEW YORK DEPARTMENT STORE BARNEYS TO DESIGN A HOLIDAY CAPSULE COLLECTION IN CONJUNCTION WITH SOME OF THE BIGGEST FASHION NAMES IN THE BIZ. THE DESIGNERS INVOLVED PRETTY MUCH READS LIKE THE LINE-UP FOR PARIS FASHION WEEK: BALENCIAGA, BALMAIN, LANVIN, THE ELDER STATESMAN, EN NOIR, HOORSENBUHS, PROENZA SCHOULER, RICK OWENS, ACNE STUDIOS, AND CUTLER & GROSS.

“WITH THIS PROJECT, BARNEYS NEW YORK AND I WERE ABLE TO TAKE THE SLICKNESS, ENERGY, AND INNOVATION OF NEW YORK CITY AND TRANSLATE THAT INTO QUALITY, TIMELESS PIECES,” SAID JAY Z. EACH EXCLUSIVE, LIMITED EDITION PIECE WAS INSPIRED BY NEW YORK CITY AND WILL BE AVAILABLE IN A COLOUR PALETTE OF BLACK, WHITE, GOLD AND SILVER, AND 25% OF THE PROCEEDS WILL GO TO THE SHAWN CARTER FOUNDATION WHICH OFFERS SCHOLARSHIP OPPORTUNITIES TO UNDERPRIVILEGED STUDENTS.

WONDERING WHAT HOVA’S DESIGNED WITH HIS DESIGNER PALS? HERE’S A SNEAK PEEK:

• A BLACK LEATHER BACKPACK BY ALEXANDER WANG FOR BALENCIAGA

• A MEN’S RAINCOAT WITH GOLD SNAP BUTTONS BY ALEXANDER STUTTERHEIM

• A CASHMERE BLANKET BY THE ELDER STATESMAN

• AN 18-KARAT-GOLD DOUBLE RING BY HOORSENBUHS

• A MEN’S BAG BY PROENZA SCHOULER

• A SHAWN CARTER BY HUBLOT WATCH WITH BLACK ALLIGATOR STRAPS

OF COURSE, PICKING UP A JAY Z-APPROVED CHRISTMAS GIFT WAS NEVER GOING TO COME CHEAP – THAT HUBLOT WATCH WILL SET YOU BACK A COOL US$33,900, WHILE THE CHEAPEST PRODUCT ON OFFER IS A US$70 T-SHIRT. IF YOU’RE KEEN, YOU CAN SHOP THE COLLECTION AT BARNEYS.COM.

ALL I WANT FOR CHRISTMAS IS YOU JAY-Z.

WORDS-PD

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HOVI BABY