H&M

H&M HAS DROPPED IN AUSTRALIA, FINALLY. MELBOURNE’S GPO HAS BEEN TRASNFORMED INTO FASHIONISTA’S HEAVEN. SOMEBODY, GET ME A TICKET TO MELBOURNE, STAT!

DIDIER COHEN/APRIL PENGILLY/LAUREN PHILLIPS/CASEY BURGESS/HAIM/JORDAN STENMARK/MICHAEL KLIMBLINDY KLIM/ZAC STENMARK

#H&[I]M

H&M

BEY X H&M

Beyoncé for H&M full campaign.

Beyoncé, budget bikinis and the Bahamas— H&M sure know what’s up. Last month, it was reported that Queen B was getting her beach babe on for the Swedish mega retailer and now, her ridiculously good looking efforts have been revealed.

In a fairly by-the-numbers shoot by Inez van Lamsweerde and Vinoodh Matadin, Beyoncé proves that there is absolutely no point in wearing a swimming costume unless you are, in fact, her. Of the effort, the singer/ultimate woman has stated, “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”

What do you think?

BEY X H&M

SUN SURF SAND & BEY

 Beyoncé is H&M’s latest campaign star. The Queen of Absolutely Everything has been tapped by the Swedish mega retailer to front their seaside summer campaign which, we feel, is the perfect fit as it gives Mrs. Carter a chance to show off those ridiculous legs. To be splayed across billboards, printed into glossies and in motion on TV commercials, the singer is set to hit saturation point. But, as 2013 has thus far taught us, too much Bey is never really enough.

Words PD

SUN SURF SAND & BEY